Privacy policy
Last updated: 8 Jan 2026
Sugar.fit active foods operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). sugar.fit active foods is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. This does not include anonymized or de-identified information.
Depending on how you interact with the Services, we may collect or process the following categories of personal information:
Contact details: Name, billing address, shipping address, phone number, and email address
Financial information: Credit/debit card details, payment method, transaction confirmations, and payment details
Account information: Username, password, preferences, and account settings
Transaction information: Products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
Communications: Information shared when contacting customer support or communicating with us
Device information: IP address, browser type, device identifiers, and network information
Usage information: Interaction with and navigation on the Services
Personal Information Sources
We collect personal information from the following sources:
Directly from you when you create an account, place an order, or contact us
Automatically through cookies and similar technologies when you use the Services
Service providers who collect or process data on our behalf
Partners or third parties where permitted by law
How We Use Your Personal Information
We use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
Process payments and fulfill orders
Manage accounts and preferences
Enable shipping, returns, and exchanges
Provide product recommendations and personalized experiences
Marketing and Advertising
Send promotional emails, SMS, or other communications
Show relevant advertisements based on your activity and preferences
Security and Fraud Prevention
Authenticate accounts
Detect and prevent fraud or misuse
Protect the integrity of our Services
Communicating with You
Respond to inquiries and customer support requests
Maintain our business relationship with you
Legal Reasons
Comply with applicable laws and regulations
Respond to lawful requests from authorities
Enforce our terms and policies
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
With Shopify and service providers (payment processors, analytics, shipping, customer support, cloud storage)
With marketing and advertising partners for personalized advertising
With affiliates within our corporate group
With third parties when you direct or consent to such sharing
In connection with business transactions such as mergers or acquisitions
To comply with legal obligations or protect our rights
Relationship with Shopify
Our store is hosted on Shopify. Shopify collects and processes personal information to provide and improve the Services. Information submitted through our store may be shared with Shopify and third parties located in other countries.
Shopify may use data from your interactions with our store and other merchants to provide enhanced features. In such cases, Shopify is responsible for processing your personal information.
You can learn more at the Shopify Consumer Privacy Policy and exercise applicable rights via the Shopify Privacy Portal.
Third-Party Websites and Links
Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of such third-party sites. Please review their privacy policies before sharing any information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If a child has provided personal information, a parent or guardian may contact us to request deletion.
Security and Retention of Information
We implement reasonable safeguards to protect personal information; however, no system is completely secure. Information sent over the internet may not be fully secure.
We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce policies.
Your Rights and Choices
Depending on your location, you may have the right to:
Access personal information we hold about you
Request deletion of your personal information
Correct inaccurate information
Request data portability
Opt out of marketing communications
You may unsubscribe from promotional emails at any time. Transactional or account-related emails may still be sent.
We may verify your identity before processing requests and will respond within the timeframe required by law.
Complaints
If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
For questions, requests, or concerns regarding this Privacy Policy or your personal information, contact us at:
Email: besugarfit@gmail.com
Address:
Zencare Health Pvt. Ltd
17/N, 18th Cross Road
Sector 3, HSR Layout, 3rd Floor
Bengaluru, Karnataka – 560102
India